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Travelport’s New Hotel Retail Tool to Drive Hotel Bookings

Travelport’s New Hotel Retail Tool to Drive Hotel Bookings

Travelport has announced a new retail product for hotels, Hotel Retail. It gives agents an expert tool to deliver a personalised customer experience enabling increased hotel attachment rates within one simplified workflow. Hotel Retail gives ‘power users’ the speed and flexibility of cryptic commands, enabling bookings in a few commands, while its graphical nature makes it easily navigable by novice agents.

Bookers demand access to a broader range of travel content and instant, relevant, and detailed information about travel products at the point of booking. Hotel Retail allows agents to stay within their workflow by delivering everything they need in one place. It is fully integrated into Travelport’s platform, and gives Travelport Smartpoint-connected agencies efficient and seamless access to multiple rate types, hotel details, amenities and location information.

Other benefits of Hotel Retail include:

  • A differentiated, content-rich graphical interface, featuring side-by-side rate comparisons, including best available, negotiated and consortium rates.
  • Access to the newly launched Travelport Exclusive Rates and other hotel rates and soon to also include rates from other hotel aggregators, providing agents with a full overview of the best option for their travellers.
  • Fully integrated map-driven and in-map search capabilities, enabling agents to manipulate existing search results or easily create new searches from ‘pin drops’ within the map to visually differentiate hotel properties based on traveller location requests and points of interest.
  • Simplified guest booking based on clear views of included amenities and traveller profiles.

Niklas Andreen, Vice President and Managing Director, Global Hospitality and Digital, Travelport, said: “We are delighted to launch an easy to use, efficient way for agents to drive extra revenue for their business. Hotel Retail is a real timesaver for agents, providing productivity and workflow benefits as they no longer need to rely on multiple rate searches in multiple places nor websites and mapping applications outside their workflow to locate the most relevant hotel with the best rates for their customers.”

Hotel Retail will initially be available through Travelport Marketplace for Travelport Apollo agencies from mid-July, and Travelport Worldspan agencies from Q4 2017 in the USA and Canada. Further countries as well as a roll-out to Travelport Galileo agencies will happen over the next six months.

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NEIL STEEDMAN has been a trade journalist, editor and proofreader for 53 years, and ITTN's News & Features Editor for 43 years. His travel blog is at www.thetravelbuddhist.com.

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