Trivago’s current headquarters in Düsseldorf, Germany, are getting a bit tight, to say the least. With 222% growth since 2012, the multinational team of 950 needs room to grow, which is why the company has commissioned a new state-of-the-art campus to which it plans to relocate in 2018.
“We thought about moving people into the basement, but decided that building a campus might be a slightly better idea,” said Rolf Schrömgens, Founder and Managing Director.
With less than US$1 million as an initial investment, Trivago has organically grown over the past nine years to nearly $500 million turnover (2015) and more than $4 billion in market place revenue. Still growing by more than 58% year-on-year, the team sees moving into a new campus not only as a necessity, but as just the beginning.
A Few Details
The curved, six-story high-rise building (to accommodate 2,000) has been designed by SOP Architekten in Düsseldorf and will offer 26,000 sq m (280,000 sq ft) of open, accessible space — with room to expand by an additional 1,500, to a 16-story building next door.
As with the current headquarters, the new campus will include creatively-themed rooms and kitchens, and will continue to offer trivago-sponsored activities, from Bouldering to Krav Maga and Aerial Yoga. The health-conscious working atmosphere will also remain, with organic fruit and healthy lunches still being offered at no cost to employees, as well as ergonomic chairs, standing desks and access to fitness facilities and daily classes. Additionally, the team will have access to local parks and a green rooftop, as well as expansive dining areas.
“Our goal is to attract the best talent from all over the world. With 63 nationalities all sitting in one office, making sure everyone feels comfortable and at home is really important,” said Sydney Burdick, Global Corporate Communications.
Which is why trivago names meeting rooms after individual’s hometowns, offers monthly team events and creates many opportunities in and outside of the office to get to know one another.
“Creating a nice office is not enough in itself,” added Sydney. “We want our new campus to be a reflection of our culture and our values, which we see as the main drivers behind our success. Many people are puzzled when they realise that we have nearly our entire global team sitting in one place; but by bringing everyone together, we have seen that co-working and collaborating on a daily basis is fundamental to building mutual trust. It enforces an exchange of information, accelerates action being taken and speeds up learning.”