With average room rates in London reaching nearly £116, this places the UK’s capital ahead of Zurich and Moscow, which both have average room rates of £111 per room (€135).
While London also remains the most expensive UK city for its average room rate per night, Edinburgh is the second most expensive in the UK (£89), with the city seeing a significant increase of almost 12% in average room rates against Q1 2013. Interestingly, Dublin has increased its average room rate to over 14%.
For those after a bargain, the cheapest room can be found in Liverpool, which saw a decrease in room rates of nearly 5% compared to Q1 2013, with room rates averaging £69 per night.
Overall, UK hotel rates increased in the past year, alongside forecasts remaining upbeat for the UK economy, which suggests that 2014 can once again be met with similar optimism for the UK’s hotel industry.