United Launches MileagePlus Headliners

United Launches MileagePlus Headliners

United Continental Holdings has launched MileagePlus Headliners, an all-new auction programme that enables United and Continental frequent flyers to use their miles to bid for experiences, including once-in-a-lifetime trips, airline adventures that money can’t buy, and tickets for theatre and sporting events.

United MileagePlus Auctions

A complete listing of auctions is available online at More than a dozen unique auction items are available today, including:

  • Opportunity to train like a pilot in United’s flight simulator in Denver
  • Mammoth Mountain ski trip, including travel and a private mountain guide
  • Local events, including tickets to performances by the Chicago Symphony Orchestra or at New York’s Carnegie Hall and Lincoln Centre.

Each month, MileagePlus will offer at least one unique bidding opportunity that includes VIP access. Later in January, members will be able to bid to attend the Team USA Experience at the London 2012 Olympic Games. Later this year, MileagePlus Headliners will offer an opportunity to fly on a United Boeing 787 Dreamliner delivery flight.

“In building the world’s leading airline, we are committed to offering customers the world’s leading loyalty programme,” said Jeff Foland, President of Mileage Plus Holdings. “As we welcome OnePass members to MileagePlus this year, we do so with new opportunities for our loyal customers to earn and redeem miles and to engage with our programme in more ways than ever before.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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