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US Airways Introduces DineFresh

US Airways Introduces DineFresh

US Airways has introduced DineFresh, a premium meal option in Economy that allows customers to treat themselves when flying internationally to Europe, the Middle East and South America. The airline is also introducing new items to US Airways MarketPlace, its selection of snacks, meals and beverages available for purchase on domestic and international flights.

“The new DineFresh meal option, which is paired with complimentary wine, gives our customers more choices when traveling internationally in Economy,” said Hector Adler, Vice President, InFlight Services. “With this new option, US Airways becomes the first US-based carrier to offer a premium meal experience for customers in the main cabin.”

US Airways

The DineFresh programme allows customers to choose from either a vegetarian meal consisting of a Caprese salad with balsamic dressing, Portobello mushroom tortellini, Mediterranean-style appetizer and turtle cheesecake for dessert or a protein meal consisting of citrus-marinated chicken skewers, seasonal grilled vegetables, classic shrimp cocktail and creme brulee cheesecake for dessert.

The premium entree, priced at $19.99, must be purchased at least 24 hours prior to the flight. Customers travelling on flights where DineFresh meals are offered will be notified in advance via email as to their availability and can visit dinefresh.usairways.com to order.

US Airways DineFresh

US Airways DineFresh

MarketPlace

As part of a refresh of its MarketPlace offerings, US Airways is adding Shock Top, a Belgian-style wheat ale with a hint of orange, to its list of beers, which already includes Beck’s, Budweiser and Bud Light. A sparkling wine option is also being added on select transatlantic flights. Beer, wine and spirits are available for $7 each, Stirrings premium cocktail mixers are available for $8 each, and sparkling wine is available for $9 each.

Also new to the airline’s MarketPlace menu are three snacks: Brent and Sam’s Chocolate Chip Cookies, made with all natural ingredients and no preservatives for $3 each, Emerald Whole Cashews, featuring no trans fats and zero cholesterol for $3 each, and The Original Chex Mix, a party favourite for over 50 years, for $3.49 each. Food options range from $3 for snacks to $8 for fresh meals. Based on customer input, the airline is also adding the popular spicy cherry soda, Pibb Xtra, to its complimentary line-up of sparkling Coca-Cola beverages.

All international flights operated by US Airways now only accept credit and debit cards for onboard purchases. This change is consistent with domestic US Airways flights that went to a cashless system in 2010. US Airways Express flights will remain cash only.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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