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Vayama to Pilot Amadeus Featured Results Search Solution

Vayama to Pilot Amadeus Featured Results Search Solution

Amadeus is to preview an industry-first search solution that revolutionises the way that flight options are presented to travellers. The patent-pending Amadeus Featured Results solution is being presented at the PhoCusWright Travel Innovation Summit in Arizona, USA.

Vayama, a leading online travel agency uniquely focused on international travel, is the first pilot customer to implement the solution in beta form on its website, including 100 origin and destination combinations, which is being presented at the Amadeus booth throughout the PhoCusWright conference from 13th – 15th November 2012. Full global market availability for Featured Results is scheduled for early 2013.

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The Amadeus Featured Results platform significantly improves leisure travellers’ online purchasing experience by making travel search simpler and more relevant. Using breakthrough technology, Amadeus has combined sophisticated flight search technology and travel business intelligence data to deliver to the traveller a more relevant set of search results at the top of the display screen. In fact, Amadeus is processing more data than ever before in order to return the most relevant, cheapest, fastest, sponsored and most popular bookable travel options in a tenth of a second. Unlike other available search tools, there is no need for travellers to sift through hundreds of recommendations.

Ted Jansen, EVP at Travix International and Head of Vayama, said: “We believe Featured Results is a game-changer for the travel industry. Since starting the company five years ago, we have been wholly focused on providing travellers with one place to find and book the very best international fares. Online flight search, in its current form, is complex, but we see potential for search to be an engine for discovery and inspiration. After all, planning atrip should be fun, not a chore. Working together with Amadeus, we have introduced the Featured Results solution at Vayama.com to help travellers cut through the clutter to find more of exactly what they are looking for.”

An Amadeus-commissioned study conducted by PhoCusWright in 2011, Empowering Inspiration: The future of travel search, showed that consumers are overwhelmed by the universe of search options. Travellers’ biggest pain points are the perceived difficulty of content aggregation and information overload, coupled with the anxiety of finding the best price that subsequently impacts on their buying decisions.

Holger Taubmann, SVP Distribution, Amadeus, said: “Amadeus’s vision is to place the traveller in the driver’s seat and to create the ultimate search, shop and buy experience. Our travel industry customers and the travellers they serve remain the main drivers of our priorities, guiding us on how to best complement our portfolio and evolve our technology.

“As a leading and growing innovator in online travel and travel search, today Amadeus technology powers some of the most important online travel agencies globally. By helping travellers navigate an overwhelming amount of information and decrease their search time, we can help online travel agents increase customer satisfaction and conversion rates. Amadeus’s strong investment and focus on the online travel segment coupled with our unique travel technology competency will enable us to successfully continue to serve the evolving needs of our customers into the future.”

Amadeus Featured Results is part of the Amadeus Search Portfolio, which includes a range of solutions that cover the trip lifecycle, from inspiration (discovery and learning) tools through to shopping and booking.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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