News

Virgin Renews Online Digital Strategy

Virgin Renews Online Digital Strategy

Virgin Atlantic Airways is introducing a renewed online digital strategy, including a revamped website, following research by eDigitalResearch that suggested the carrier could see immediate benefits and return on investment.

Virgin Atlantic A330

Recent feedback into customer thinking from across various customer journeys, including online check-ins and non-bookers, showed that an overhaul to the website would help boost the airline’s online performance.

After beginning to phase in major changes to the website’s design, functionality and usability, Virgin Atlantic is already seeing improved satisfaction rates through its tailored eDigitalResearch insight programme, including a recently implemented ‘Rate this Page’ feedback form on newly designed web pages.

Fergus Boyd, Manager eBusiness Strategy, said: “At Virgin Atlantic we obsess about the voice of the customer and customer feedback. Our work with eDigitalResearch in general, and on our new website in particular, on the website, has been instrumental in helping us measure the success of our new designs and improved customer experience.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Royal Caribbean International Celebrates 50th With Style

Michael FloodSeptember 19, 2019

ITTN’s Great Value Travel Deals – 19th September 2019

Neil SteedmanSeptember 19, 2019

Dublin Airport Opens New Premier Lounge for East-Bound Passengers

Neil SteedmanSeptember 19, 2019

Hertz and Hendrick Motorsports Introduce Exclusive High-Performance Camaros to Rent

Neil SteedmanSeptember 19, 2019

CAR Extends Deadline for Responses to Consultation Paper

Neil SteedmanSeptember 19, 2019

New ABTA Campaign to Maintain Consumer Confidence Over Brexit

Neil SteedmanSeptember 19, 2019

Emirates to Hold Three Pilot Roadshows in Dublin

Michael FloodSeptember 19, 2019

British Airways Pilots Call Off Second September Strike

Neil SteedmanSeptember 19, 2019

About Expedia TAAP

Neil SteedmanSeptember 18, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland