Virgin Atlantic’s new domestic UK airline, set to launch at the end of this month, will be called Little Red. The carrier will launch on 31st March in Manchester, 5th April in Edinburgh, and 9th April in Aberdeen.
Initially Little Red will offer four daily round-trips between London Heathrow and Manchester, six daily round-trips to Edinburgh and three daily round-trips to Aberdeen, providing short-haul connections for long-haul Virgin Atlantic routes.
Richard Branson, President of Virgin Atlantic, said: “Virgin Atlantic has been on an incredible journey since we started with a single plane 29 years ago. Little Red represents the next step on that journey as we go head to head with British Airways to provide domestic flights that deliver Virgin Atlantic’s rock and roll spirit as well as real value for money.
”The European Commission recognised that a British Airways monopoly would be undeniably bad for consumers and Virgin Atlantic Little Red will stop British Airways dominating routes and driving higher prices.”
Customers will be allowed 23kg luggage check-in, pre-assigned seats, complimentary snacks and drinks, and hot breakfasts on early morning flights.