Tourism Malaysia announced at ATF-Travex that 2014 will be designated ‘Visit Malaysia Year’, with the objective of moving from mass tourism to the high-end market. Tourism was the country’s third largest foreign currency earner in 2011.
The goal is to attract 28 million international tourists in 2014, two million more than the 2013 target.
Malaysia will also host the 33rd ATF in Kuching next year.
A full events calendar for 2014 is being planned, while the existing Malaysian Show Festival, Fabulous Food 1Malaysia and Colours of 1Malaysia will be enhanced to attract international participation.
The highly successful Asian Gaelic Games, which were staged in Kuala Lumpur last November, will take place in the Malaysian capital again this year.
Kuala Lumpur has also been nominated as the fourth best shopping city in the world, after New York, Tokyo and London.
Malaysia runs three amazing sale seasons each year, the 1Malaysia Grand Prix sale from March to April, the 1Malaysia Mega Sale Carnival from July to August, and the 1Malaysia Year Sale from November to January.
Air France will begin a new Paris-CDG – Kuala Lumpur service, thrice service on 247-seat B777-200 aircraft from the 22nd April.
In the longer term, this multi-cultural nation plans to attract 36 million visitors in the year 2020.
Further information from Isabel Oliviera, Tourism Malaysia – Dublin on 01 237 6243.