News

VisitEngland Launches New Accessibility Guide

VisitEngland Launches New Accessibility Guide

VisitEngland has launched Speak Up!, a free online guide designed to help tourism businesses market their accessibility to disabled travellers. London Eye

Packed full of information, advice and examples of best practice, the guide covers a wide range of marketing tools from social media to promotional brochures, all aimed at helping business owners attract more of these valuable visitors, worth over £2 billion.

The new Speak Up! guide is a one-stop resource for attractions, accommodation providers and other tourism businesses to better meet the needs of disabled customers and also businesses looking to target this market. Topics covered include pricing incentives, public relations, online and print holiday listings and working with specialist tour operators.

The new Speak Up! guide adds to a wealth of free tools and resources VisitEngland has developed with a range of partners to help tourism business across England offer the best possible experience to disabled visitors.

Ross Calladine, Head of Business Support, VisitEngland, said: “There is a multitude of promotional channels available for businesses to reach the valuable accessible tourism market. Speak Up! aims to make sense of these, helping tourism businesses to effectively communicate with disabled people – who spend over £2 billion a year on overnight trips in England.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

SAS Introduces New Livery for Aircraft Exteriors

Neil SteedmanSeptember 20, 2019

Royal Caribbean International Celebrates 50th With Style

Michael FloodSeptember 19, 2019

ITTN’s Great Value Travel Deals – 19th September 2019

Neil SteedmanSeptember 19, 2019

Dublin Airport Opens New Premier Lounge for East-Bound Passengers

Neil SteedmanSeptember 19, 2019

Hertz and Hendrick Motorsports Introduce Exclusive High-Performance Camaros to Rent

Neil SteedmanSeptember 19, 2019

CAR Extends Deadline for Responses to Consultation Paper

Neil SteedmanSeptember 19, 2019

New ABTA Campaign to Maintain Consumer Confidence Over Brexit

Neil SteedmanSeptember 19, 2019

Emirates to Hold Three Pilot Roadshows in Dublin

Michael FloodSeptember 19, 2019

British Airways Pilots Call Off Second September Strike

Neil SteedmanSeptember 19, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland