Wendy Wu Tours has appointed Mark Bloxham as its new Managing Director UK & Ireland. Mark, who was previously with James Villa Holidays and Teletext, will take over the role on 21st August 2017 and will succeed Laurence Hicks, who is leaving the company.
Mark will oversee the Asia specialist’s digital transformation and will report to global chief executive Joe Karbo and company founder and chairwoman Wendy Wu. Joe Karbo said: “Wendy Wu Tours is delighted to have appointed someone with Mark’s record of success. The company is experiencing a strong trajectory of growth, and Mark’s experience in growing revenue’s in the digital space will ensure we are well poised to achieve our objectives.”
Mark has more than 17 years’ experience in digital marketing and online transformation, most recently consulting as UK marketing officer with venture capital-backed startup Gett.
Previously he was managing director for James Villa Holidays where he had overall responsibility for moving the traditional upmarket villa holiday business into the digital arena. Before that, he served as marketing director for the DMGT brand Teletext, where he headed up the company’s conversion to become a digitally driven profitable business. He has also had roles at Kaplan UK, Adecco and Thomas Cook.
Mark said: “I am excited to be joining Wendy Wu Tours at a time of digital transformation. It’s a privilege to be given the opportunity to lead this dynamic business and to work with one of the industry’s most influential and driven entrepreneurs.”
Wendy Wu added: “Mark’s track record of success is impressive, and he has proven himself an innovator in digital leadership. I am confident that Mark will be an excellent addition to my team, and he will lead us to fast track our transformation and growth.”