News

WestJet Launches 2016 Christmas Video

WestJet Launches 2016 Christmas Video

For WestJet’s fifth annual Christmas video, the airline stayed close to home this year, surprising people whose homes were affected by the devastating May 2016 forest fire in Fort McMurray.

‘Christmas Miracle: Fort McMurray Strong’ tells the story of how WestJet created a magical experience for those residents still dealing with the trauma of the mass evacuation and fire. To watch the video and see more behind the scenes content, click here.

“This year, we wanted Christmas to mean just a little bit more for the residents of Fort McMurray,” said Richard Bartrem, Vice-President, Marketing Communications. “WestJet is deeply connected to the community, which is why we wanted to show them how much we care. We were at the airport the day the fire hit town, and several WestJetters also lost their homes. This year’s Christmas miracle was an opportunity for WestJet to do what we do best – help connect a community, celebrate the season and bring a smile to peoples’ faces.”

WestJet hosted almost 1,000 local residents on 26th November at the Snowflake Soiree at Fort McMurray’s MacDonald Island Park. The party was an exciting experience full of surprises for families, including a variety of crafting activities, a performance by Canadian music superstar Johnny Reid and the biggest thrill of all – hundreds of gift boxes containing personalised family portraits and WestJet flight vouchers that arrived by parachute from the sky above the party. It happened all under the watchful eye of WestJet’s Blue Santa.

“I think it’s important for myself, all the people here, for the rest of the world, to show Fort McMurray that we care,” said Reid, ”and that even in our darkest times, there are people out there that are going to show up and show them light, love and support.”

Among the Snowflake Soiree guests were seven families who received special gifts from WestJetters who heard the families’ stories and wanted to help by giving their own irreplaceable items. These included an heirloom watch from the Second World War, a special snowboard and a childhood book with an encouraging message. View the families’ stories here.

“We know this will be a difficult Christmas for the community,” added Richard Bartrem. “It’s important for us to show the people of Fort McMurray they are not forgotten.”

WestJet’s Christmas Miracle videos have been viewed more than 54 million times since the first one was released in 2012.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Lorraine Quinn, Celebrity Cruises, meets Lisa Brennan

Ian Wins Paradores Prize at Irish Travel Industry Trade Show

Michael FloodMarch 27, 2017
1-IMG_2212

Portugal Shows Growth in Irish Visitor Numbers in January

Michael FloodMarch 27, 2017
Transavia_2

Transavia new flights from Dublin to Munich

Michael FloodMarch 27, 2017
IMG_1541

Dee Burdock Attends White House Shamrock Presentation

Michael FloodMarch 27, 2017
sunway_logo_dark_bg Hi-Res

Sunway Has Job Vacancies

Michael FloodMarch 27, 2017
Dublin Airport Departing Passengers

Dublin Airport Named One of World’s Best Airports

Michael FloodMarch 27, 2017
IMG_3531

Shannon Airport Sponsors TIGS at Portmarnock Links

Michael FloodMarch 25, 2017
IMG_3472

Turkish Airlines to North Cyprus

Michael FloodMarch 24, 2017
Government support needed to navigate challenges facing Irish Travel Trade
 
 
Dublin, 22nd March 2017  The Irish Travel Industry Trade Show, Ireland’s largest ever travel trade show, took place in RDS Hall 3, Dublin 4, today to a large gathering of travel professionals from across the country. The event was an opportunity for travel professionals to meet and discuss the growing challenges facing the industry. Pictured at the trade show are Pat Dawson, CEO of the ITAA and Cormac Meehan, President of the Irish Travel Agents Association (ITAA).
***NO FEE***
Photography: Conor Healy/Picture It Photography
For further information please contact:
Maree Rigney, Limelight Communications, maree.rigney@limelight.ie 01 668 0600 or 086 3587153
Kathryn Byrne, Limelight Communications, kathryn.byrne@limelight.ie  01 668 0600 or 085 233 6033

ITAA President Calls on Minister Ross to Address Bonding and Brexit

Michael FloodMarch 24, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland