World Travel Market has renamed WTM Meridian Club as WTM Buyers’ Club to help further establish WTM as the event at which to conduct and conclude business deals. It also creates consistency with fellow Reed Travel Exhibition’s events, including Arabian Travel Market, which operates the ATM Buyers’ Club.
WTM Meridian Club was launched in 1992 and has played a key role in the growth of World Travel Market over the past two decades, debuting when WTM moved to the bigger Earl’s Court from Olympia and its continuing success helping it to fill an enlarged ExCeL London.
Almost 240,000 buyers have attended WTM with Meridian Club status over the past 21 years, with the buyers’ club playing a significant role in WTM 2012 facilitating a record £1,859 million in industry deals, up 13% on 2011’s £1,653 million.
Fiona Jeffrey, Reed Travel Exhibitions Chairman World Travel Market, said: “2013 is the perfect time to rename WTM’s key buyers’ club following Meridian Club’s 21st anniversary at WTM 2012. WTM Meridian Club has led the way for more than two decades in giving buyers the right environment and opportunities to conduct business with the global travel and tourism industry.
“The name change to WTM Buyers’ Club will see WTM continue and improve upon its offer to buyers to make sure it provides the perfect business environment to negotiate with exhibitors.”