World Travel Market has a number of the world’s leading travel bloggers speaking as part of its blogging programme, including Keith Jenkins, Velvet Escapes; Janice Waugh, Solo Traveller; and Melvin Boecher, Traveldudes.
The blogging programme, organised by Travel Bloggers Unite Director Oliver Gradwell, is part of the overall Travel Tech Show at WTM conference programme. Jenkins will speak on How Travel Bloggers Impact the Booking Funnel on Tuesday 5th November. He was one of 15 bloggers involved in the #meetsouthafrica campaign that saw more than 9,000 tweets and 80 million page impressions. He will be joined on the panel by Debbie Hindle, Managing Director of PR company FourBGB, a headline sponsor of the programme.
Waugh will speak on Reveal the Digital Raconteur In You on Wednesday 6th November. She has been involved in a number of leading travel blogging initiatives including writing a solo travellers handbook.
Boecher, who was also part of the #meetsouthafrica campaign, will speak on Is It Possible to Effectively Measure Travel Blogger ROI on Thursday 7th November.
Traveldudes has almost 136,000 followers on Twitter and is a community of travellers offering tips and advice to other travellers. Boecher and Jenkins are behind a blogging version of the Adverting Value Equivalent and PR Value, used by the PR industry to evaluate the coverage of its clients. The session will be moderated by Alastair McKenzie’s Travel-Lists.
This is the third consecutive year that Travel Bloggers Unite has been organising sessions at WTM. This year the comprehensive programme is part of TBU London, which includes a tour of London and the UK for bloggers and the Travel Bloggy Awards, which take place on Tuesday 5th November in London.
Simon Press, Reed Travel Exhibitions, Director, World Travel Market, said: “Travel blogging has exploded as a medium for destinations to promote their products through. WTM has facilitated communications and relationships between exhibitors and bloggers over the past couple of years.
“This year we will take this one stage further with our three-day comprehensive blogging programme. The programme is another example of how WTM both facilitates business and educates its participants.”