The first three days of World Travel Market 2012 in London experienced an impressive visitor increase of 4%. Monday 5th to Wednesday 7th November saw 38,735 visitors walk through the doors of ExCeL London to attend WTM, according to unaudited figures. This compares to 37,331 across the first three days of WTM 2011.
Wednesday 7th November saw a 9% visitor increase, compared to the equivalent day the previous year, taking the total visitor number to 13,638.
On Tuesday 6th November 17,105 visitors came to WTM, a 1% increase on the second day of last year’s event. Tuesday is the busiest day of WTM as it is the first day that the event is open to the whole industry, following on from the exhibitor-invite-only policy on the Monday.
The first day of WTM 2012 was also a success with exhibitor invitation visitors up 5% on last year’s event to 7,992. The Monday of WTM is an exhibitor-invite-only day with the aim of allowing exhibitors to hold discussions and negotiations with those buyers with whom they want to conduct business.
Simon Press, Reed Travel Exhibitions Director World Travel Market, said: “I am delighted with the visitor attendance of WTM 2012 across the first three days. These figures demonstrate the power and importance of WTM to the industry and the role it plays in facilitating business for the sector.
“WTM 2011 generated £1,653 million in industry deals, with this year’s event poised to facilitate even more business for our exhibitors.”