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WTM 2013 to Increase Focus on Travel Technology, Luxury and Business Travel

WTM 2013 to Increase Focus on Travel Technology, Luxury and Business Travel

The new-look World Travel Market 2013, which will take place from Monday 4th – Thursday 7th November next year, will see:

  • The Travel Technology region become its own event within WTM called The Travel Tech Show at WTM
  • World Travel Market is also launching a dedicated Luxury Showcase, in association with fellow Reed Travel Exhibitions event International Luxury Travel Market
  • Business Travel Market, WTM’s sister event, will co-locate with WTM at ExCeL, London for Wednesday 6th and Thursday 7th November

WTM Logo

Travel Technology has been the event’s fastest growing region over the past few years. In 2011 the region grew by 40% and has increased by a further 30% for WTM 2012. WTM 2011 generated more than £102 million in industry deals for travel technology exhibitors and is the biggest travel technology event in the UK (in terms of floor space, exhibitors and events programme). The Travel Tech Show will take place across the four days of WTM (Monday 4th – Thursday 7th November).

The two-day Luxury Showcase event will take place on Monday 4th – Tuesday 5th November at ExCeL, London. The first day will be appointment-led with the second day including a dedicated conference programme.

Fiona Jeffrey, Reed Travel Exhibitions Chairman World Travel Market, said: “World Travel Market is the event where the industry comes together to conduct its contracting. WTM 2012 will generate close to £2 billion of industry deals, following on from WTM 2011 facilitating £1.7 billion.

“The increased focus on travel technology, luxury and business travel will only increase the business opportunities for both WTM exhibitors and visitors across the four days of WTM 2013.

“Travel technology at WTM has been phenomenally successful over the past few years so it was the natural and obvious progression to give it its own event status.

“The luxury market has ridden the recent global financial downturn better than any other sector and is a growing market around the world. While the high proportion of WTM visitors interested in business travel means the co-location of Business Travel Market will increase the business potential for exhibitors and visitors from both events.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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