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WTM Launches First Luxury Showcase

WTM Launches First Luxury Showcase

World Travel Market 2013 will host its first ‘A Taste of ILTM’ at WTM on Monday 4th and Tuesday 5th November. The event will see up to 60 luxury UK buyers who buy global products hold a minimum of 30 pre-scheduled business meetings with luxury exhibitors.

The event brings the successful pre-scheduled appointment system and table-top meeting structure from WTM’s sister event ILTM. Meetings will be up to 20 minutes long giving exhibitors and buyers the opportunity to explore the potential for signing contracts. The two-day event concludes with a high-profile headline speaker from the luxury sector and a champagne networking reception.

WTM Luxury Showcase Logo

The two-day event, which takes place during the first two days of WTM 2013, will focus on luxury UK buyers, especially those who will not be attending ILTM in Cannes from 2nd – 5th December 2013.

Simon Press, Reed Travel Exhibitions’ Senior Exhibition Director, World Travel Market, said: “The A Taste of ILTM at WTM recognises the growing importance of the luxury sector. The luxury market has ridden the recent global financial downturn better than any other sector and is a growing market around the world. ILTM in Cannes is a global invite-only event, which means many UK luxury buyers are unable to attend. WTM is offering them the unrivalled opportunity to conduct business with a large number of luxury exhibitors in the UK.”

Both exhibitors and buyers will have access to WTM across the full four days (4th – 7th November), as well as the co-located Travel Tech Show at WTM and Business Travel Market.

A Taste of ILTM at WTM will take place in the UK region of the WTM exhibition floor, near the West Entrance to ExCeL – London in Hall N1.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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