WTM London and WFTA to Share Expertise at November Event

WTM London and WFTA to Share Expertise at November Event

World Travel Market and the World Food Travel Association, the world’s leading authority on food and drink tourism, have partnered to bring the Association’s food travel expertise to this year’s WTM at ExCeL in London on 2nd – 5th November 2015.

“We are delighted to have the opportunity to bring food travel education to WTM – food and drink have become a critical focus for most travellers,” said WFTA Executive Director Erik Wolf. “There is a lot that businesses and destinations everywhere can be doing to leverage food and drink as tools for economic development. Food and drink should be the foundation of all tourism development.”

Simon Press, Senior Exhibition Director, WTM London, said: “WTM has focused on food tourism in the past, but never to this degree. Interest in food tourism keeps increasing every year making it an ever-important topic for the travel industry.”

At the event, Erik Wolf will deliver two sessions. Session 1 will be Food & Drink Travel: The Hidden Harvest, an entertaining and engaging classic that introduces the food tourism industry and its benefits, as well as the demographics and psychographics of food travellers. (Hint: food travellers are not necessarily who you think they are!)

In Session 2, delegates will hear about New Trends in Food & Drink Travel. The formal food tourism industry was founded in 2003, and a lot has changed since then. Consumer interest in food and drink is at an all-time high. Attendees will learn how to leverage those trends for a business or destination. Erik Wolf will share these insights and more.

Professionals looking to attend this year’s WTM London can register now for the event at .

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Royal Caribbean International’s Mariner of the Seas

Royal Caribbean International New Global Island Collection

Michael FloodMarch 21, 2018
B737 Max 8

Air Canada Switches to Premium Economy on B737 MAX 8

Michael FloodMarch 20, 2018
Commission for Aviation Regulation

CAR Publishes Advice to Department on Package Travel Directive

Neil SteedmanMarch 20, 2018
John Spollen, Cassidy Travel, receives the ITTN Industry Achievement Award

John Spollen Nominated Unopposed for ITAA President

Michael FloodMarch 20, 2018
travel deals

Great Value Travel Deals – 20th March 2018

Sarah SlatteryMarch 20, 2018
WTM London Travel Forward

Tech Innovators Travel Forward to ExCeL London

Neil SteedmanMarch 20, 2018
Aer Lingus Seattle

Aer Lingus Launches Super-Low Stateside Fares

Michael FloodMarch 20, 2018
Hainan Airlines A330-300

Hainan Airlines to Fly Non-Stop Dublin-Beijing

Michael FloodMarch 15, 2018

Aegean Airlines and Dublin Airport Host Trade in Cooks Academy

Michael FloodMarch 15, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland