World Travel Market and the World Food Travel Association, the world’s leading authority on food and drink tourism, have partnered to bring the Association’s food travel expertise to this year’s WTM at ExCeL in London on 2nd – 5th November 2015.
“We are delighted to have the opportunity to bring food travel education to WTM – food and drink have become a critical focus for most travellers,” said WFTA Executive Director Erik Wolf. “There is a lot that businesses and destinations everywhere can be doing to leverage food and drink as tools for economic development. Food and drink should be the foundation of all tourism development.”
Simon Press, Senior Exhibition Director, WTM London, said: “WTM has focused on food tourism in the past, but never to this degree. Interest in food tourism keeps increasing every year making it an ever-important topic for the travel industry.”
At the event, Erik Wolf will deliver two sessions. Session 1 will be Food & Drink Travel: The Hidden Harvest, an entertaining and engaging classic that introduces the food tourism industry and its benefits, as well as the demographics and psychographics of food travellers. (Hint: food travellers are not necessarily who you think they are!)
In Session 2, delegates will hear about New Trends in Food & Drink Travel. The formal food tourism industry was founded in 2003, and a lot has changed since then. Consumer interest in food and drink is at an all-time high. Attendees will learn how to leverage those trends for a business or destination. Erik Wolf will share these insights and more.
Professionals looking to attend this year’s WTM London can register now for the event at www.WTMLondon.com .