WTM Origin Markets Programme Focuses on Japan and Brazil

WTM Origin Markets Programme Focuses on Japan and Brazil

World Travel Market 2013 will focus on Brazil’s and Japan’s travel and tourism potential in its Origin Markets programme, organised by the European Tour Operators’ Association, which starts on Tuesday 5th November at 2.30pm in Platinum Suite 1, asking: Where Next for Japan? WTM 2013 LogoOutbound tourism from Japan has grown from 128,000 in 1964 to a record 17 million last year. ETOA will unveil results from specially commissioned research looking at how Europe can return to being the number one destination for Japanese tourists.

That session will be followed at 3.45pm by The Growing Pains of Brazil, which will debate if Brazil is an underperforming source market for Europe. The country’s burgeoning middle class has seen it singled out as one of huge potential; furthermore it offers a visa-free regime with Europe alongside a number of cultural and linguistic ties. ETOA will again unveil specially commissioned researched on the Brazilian tourism market to Europe.

Simon Press, Reed Travel Exhibitions, Director, World Travel Market, said: “The Origin Market programme will give a fascinating insight into two of the world’s most important tourism source markets – Japan and Brazil.

“Japan has grown to be an established tourism source market and it is important for Europe that it continues to attract a large percentage of Japanese tourists.

“All the focus on Brazil at the moment is around inbound tourism and the potential that hosting the football World Cup and Olympic back-to-back over the next three years will create. This has seen the country’s potential as source market somewhat forgotten about, however its fast-growing middle class with a greater disposable income makes it a very important market.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

WOW air

WOW air Announces €129.99 Flights from Ireland to Four New US Destinations

Neil SteedmanAugust 23, 2017
HAL+RM Featured Image

American Holidays Team Wins HAL+RM Quiz Night

Neil SteedmanAugust 22, 2017

Martina to Be New Manager Ireland for United Airlines

Neil SteedmanAugust 22, 2017
Qatar Visa Waivers

Qatar Waives Entry Visa Requirements for 
Citizens of 80 Countries

Neil SteedmanAugust 22, 2017
World Travel Market 2016 at ExCeL, London.

WTM London 2017 Premier Partner is Italy

Neil SteedmanAugust 22, 2017
Irish Ferries Three Ships

Irish Ferries Joins Travel Partners Group

Neil SteedmanAugust 22, 2017
Travel Trade Deals, Sarah Slattery, Irish Travel Trade News

Great Value Travel Deals – 22nd August 2017

Sarah SlatteryAugust 22, 2017
Finnair eNews Story 5

Japan for Less with Finnair Special Sale Fares

Neil SteedmanAugust 22, 2017

Airberlin Files for Administration After Etihad Declines Further Funding

Neil SteedmanAugust 22, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland