World Travel Market 2011 has been voted UKinbound’s Industry Event of the Year at the association’s annual convention gala dinner in Belfast last week for the second year in succession.
WTM 2011 experienced a 5% rise in visitors to more than 28,000 visitors (28,183) compared to 26,908 that attended WTM 2010. The 2011 rise came on top of the 10% increase in visitors WTM 2010 experienced compared to WTM 2009.
New exhibitors from the UK included tour operator Thomas Cook Sport, tourist attraction the Royal Botanic Gardens Kew, Visit Guernsey, Windermere Lake Cruises and hotel operator Millennium & Copthorne Hotels.
A total of 204 of the exhibitor invitees buyers and 457 exhibitors took part in the Speed Networking session, which took place for the first time before the exhibition opened to allow even more time for exhibitors and buyers from WTM Meridian Club to negotiate and conclude deals at WTM 2011.