World Goes ‘Green’ for St Patrick’s Day

World Goes ‘Green’ for St Patrick’s Day

Over 30 of the world’s top, iconic landmarks across six continents went ‘green’ for St Patrick’s Day, with many famous additions to Tourism Ireland’s global initiative to capture public and media attention in key markets.

TI ADM+Greenings

The celebrations kicked off with the Sky Tower in Auckland, the Sydney Opera House and the Oriental Pearl TV Tower in Shanghai all going ‘green’. Burj Al Arab in Dubai and Table Mountain in South Africa were next.

TI Europe+Greenings

In Europe, the Leaning Tower of Pisa, the Prince’s Palace of Monaco, the Cibeles Fountain in Madrid, the TV Tower in Berlin, the ‘Lighthouse’ in Düsseldorf, City Hall in Brussels, the Burgtheater in Vienna, Hötorgsskraporna in Stockholm, and the Municipal Stadium in Poznań, Poland – where the Irish team will play during Euro 2012 – and the Palace of Culture and Science in Warsaw, all went ‘green’.

TI Spain+Greenings

Also in Spain, an entire town on the Costa Banca, called Moraira, went ‘green’ and, thanks to Irish student Ben Finnegan, so did the Town Hall in the Plaza Mayor in Salamanca.

TI GB+Greenings

In Britain, the London Eye went green once again and was joined by the Glasgow Eye, Selfridges department stores in London and Birmingham, the Town Hall in Manchester, the Clyde Auditorium (the Armadillo) in Glasgow, and The Hub and the Camera Oscura in Edinburgh. Even a flock of sheep in West Lothian, Scotland, donned green fleece for the day!

TI Twickenham+Greenings

The homepage of in Britain was ‘greened’ from 16th – 19th March. Opodo sent out ‘Happy St Patrick’s Day’ emails with attractive holiday offers, and eBookers ‘greened’ five London taxis to promote their island of Ireland offers around the city.

In North America, Niagara Falls (both Canadian and US sides), the Empire State Building in New York, the replica ‘Chrysler Building’ in the New York-New York Hotel and Casino in Las Vegas, and both the Coit Tower and City Hall in San Francisco turned green.

Tourism Ireland availed of every opportunity to capitalise on Ireland’s heightened profile on TV, in newspapers and in digital media to promote good value holidays and short breaks, the ni2012 events in Northern Ireand, and to launch The Gathering Ireland 2013 overseas.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Aer Lingus Seattle

Aer Lingus Launches Super-Low Stateside Fares

Michael FloodMarch 17, 2018
John Spollen, Cassidy Travel, receives the ITTN Industry Achievement Award

John Spollen Nominated Unopposed for ITAA President

Michael FloodMarch 16, 2018
Hainan Airlines A330-300

Hainan Airlines to Fly Non-Stop Dublin-Beijing

Michael FloodMarch 15, 2018

Aegean Airlines and Dublin Airport Host Trade in Cooks Academy

Michael FloodMarch 15, 2018
Happy St Patricks Day from ATTS

Happy St Patrick’s Day from ATTS

Michael FloodMarch 15, 2018
Emirates New B777-200LR Business Class

Emirates Unveils More Spacious Business Class Seats on B777 Aircraft

Neil SteedmanMarch 14, 2018
Job Opportunities

World Travel Centre Seeks Operations Manager

Neil SteedmanMarch 14, 2018
Eurowings Boomerang Club

Hertz Enters Global Partnership with Eurowings

Neil SteedmanMarch 14, 2018
WTM London 2017

WTM London Announces New 
Exhibiting Area for Marketing and PR Professionals

Neil SteedmanMarch 14, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland