All posts tagged "Brand USA"

  • News
    ITAA 2018 Conference in Philadelphia: Business Sessions

    To paraphrase Brian Friel, “Philadelphia Here I Come”. The ITAA did just that as they selected this...

  • News
    Visit USA Goes to the Movies

    A nice treat for the travel trade and public was provided by Brand USA and Visit USA...

  • News
    Brand USA Continues to Deliver … and Deliver

    Brand USA, the marketing operation set up by the US Government, has reported that it delivered 1.1 million new international visitors in 2013, who spent $3.4 billion and created 53,000 new jobs – and has announced a range of new initiatives for 2014 at International Pow Wow in Chicago.   These include...

  • News
    Tour America Honoured at International Pow Wow in Chicago

    Dublin-based tour operator Tour America was honoured by the US Travel Association and Brand USA, during International Pow Wow, at the Chairman’s Circle Honours Dinner and awards ceremony held at the John G. Shedd Aquarium in Chicago. According to Mike Gallagher, co-founder and co-chairman of CityPass, the Chairman’s Circle Honours dinner is...

  • News
    Brand USA Launches New Online Agent Training Platform

    Brand USA has announced the launch of a new online agent training programme for the UK and Ireland: the USA Discovery Program at www.USADiscoveryProgram.co.uk. Agents can find straightforward information on regions and US states and territories, as well as experiences and holiday themes to provide an holistic overview of the USA as a...

  • News
    Brand USA Announces Inaugural Megafam

    Brand USA, the new tourism marketing body for the USA, has announced that its inaugural Brand USA Megafam will bring 100 agents from a range of UK and Ireland operators to experience multiple destinations across the USA.  Seven itineraries covering 19 states have been created in conjunction with partner airlines, British Airways,...

  • News
    Visit USA Committee Ireland at Aviva Stadium

    When Notre Dame and Navy met at Aviva Stadium in Dublin, Visit USA Committee Ireland along with key sponsor Brand USA were delighted to host a media group to share in their many successes from 2012. Visit USA Committee Ireland was established to promote the USA as a tourist and business destination....

  • News
    BA / Brand USA Megafam for UK Agents

    British Airways has been appointed Founding Airline Partner in the UK for Brand USA, the new tourism marketing body. BA will work with Brand USA on industry and travel agent activity, including a Megafam trip for UK agents, as well as advertising campaigns in trade and consumer press. BA will receive exclusive...

  • News
    Brand USA Reports Successful First Phase to UK Campaign

    Brand USA has announced a successful start to its campaign in the UK, which launched on 1st May with a mix of 60-, 20- and 15-second TV spots, as well as digital, billboard, out of home (e.g. London Underground stations) and trade print advertisements, plus online and social media. The three-month campaign...

  • News
    Brand USA Seeks New CEO

    Brand USA Chief Executive James Evans is stepping down and will be replaced in the interim by Brand USA Chairman-elect Caroline Beteta, Chief Executive of Visit California. The one-year-old organisation’s Board of Directors has begun a search for Evans’ replacement. The agreement was reached in consultation with the Board and comes as the...

  • News
    Pow Wow in Los Angeles

    Los Angeles, the city of entertainment, lived up to its reputation as 5,500 delegates attended this year’s International Pow Wow. They were wooed, dined and wined in true LA fashion, culminating in a special final event headlined by ‘Earth Wind and Fire’, who had their audience on their feet, with ovation after...

  • News
    NYC Tourism Sets $70b Target for 2015

    NYC & Company, New York City’s official tourism and marketing organisation, announced at last week’s International Pow Wow in Los Angeles that New York City has set a new goal to generate US$70 billion in economic impact from travel and tourism by 2015. Building on a new visitation goal to attract 55...

  • News
    Brand USA Unveils Musical Marketing Campaign at Pow Wow

    Brand USA has unveiled its first-ever comprehensive marketing campaign at a press conference during International Pow Wow, currently underway in Los Angeles. The campaign showcases the diversity of experiences available in the USA in a fresh and unexpected light, inviting visitors to ‘Discover this land, like never before’. “Our goal is nothing...

  • News
    Clodagh Oxley Appointed Visit USA Ireland Executive Director

    The new Visit USA Ireland Executive Committee has appointed Beverleigh Fly as the new Chairperson and Clodagh Oxley as Executive Director. Beverleigh, who works in Innstant Travel, has spent well over a decade promoting travel to the USA and is currently working with the committee to bring in new marketing opportunities and...

  • Photo Gallery
    Visit USA Visits Dublin!

    A well-attended travel trade workshop, a lunch reception at Chapter One, an evening ‘Stars & Stripes’ reception...

  • News
    Visit USA Visits Dublin!

    A well-attended travel trade workshop, a lunch reception at Chapter One, an evening ‘Stars & Stripes’ reception in the Radisson Blu, a greyhound race night out, and the Tour America show at the Red Cow Hotel kept a delegation of over a dozen representatives from Visit USA busy in Dublin this weekend!...