All posts tagged "Idea Works Company"

  • News
    IdeaWorksCompany Tests Airlines’ Post-Booking Sales Emails

    The need for ancillary revenue requires airlines to venture beyond the booking confirmation email. The latest report...

  • News
    Airline Ancillary Revenue to Reach $36.1bn in 2012

    Idea Works Company, a consultancy in airline ancillary revenue, and Amadeus have today announced the results of the Amadeus Worldwide Estimate of Ancillary Revenue, which projects that airline ancillary revenue will reach US$36.1 billion worldwide in 2012, an 11.3% increase on 2011. Earlier this year, Amadeus and Idea Works reported the ancillary...