All posts tagged "Thomas Davenport"

  • News
    Amadeus Report: At the Big Data Crossroads

    Travel industry stands at a ‘big data crossroads’, according to a major global study commissioned by Amadeus and authored by Harvard Business School professor Thomas Davenport. Harnessing high volumes of new, unstructured data offers the promise of better decision-making, greater product innovation and stronger customer relationships, but the study warns that “now...